JAB JAB J’OUVERT          |           JAB JAB J’OUVERT          |          JAB JAB J’OUVERT
647-551-9060
ABOUT
J'Ouvert, which translates to the french words "jour (day) and "ouvert" (open) means dawn or daybreak, and it signals the start of the bachannal that is carnival. J'Ouvert celebrations originated following the  emancipation from slavery in 1838. Celebrated in the caribbean, it involves calypso, soca bands and their followers  dancing through the streets, beginning in the evening and continuing until sunrise the night before carnival. J'Ouvert is highly traditional and full of symbols, culture and heritage. It is steeped in tradition. When Carnival was introduced in the year of 1783, during a time of slavery, the slaves were banned from the masquerade balls of the French. While their masters were away enjoying carnival the slaves would stage their own mini-carnivals in their backyards, imitating and sometimes mocking their masters. They would smear themselves and others with oil, mud, paint or powder to avoid being recognized and therefore punished. This part of the tradition is known as "Jab Jab"; someone who participated in covering their body with the mud oil or paint. It is J'Ouvert custom that no one is clean, and it is a common site to see a newcomer being hugged by muddy revelers. Jab Jab J'Ouvert is an event that was first brought to Toronto Carnival in 2007 by Soul Vibes Entertainment; a DJ / Promoter from the Island of Grenada who resides in Toronto, Canada. Starting the event with only 400 people in attendance the event as we know it today has grown to over 10,000 people. It is an outdoor event, which is kept annually over the Toronto Caribbean Carnival Weekend. Jab Jab J'Ouvert is for the people. It is a celebration of freedom. It is an event where people come to dance, eat, drink, enjoy, let loose and participate in painting themselves and others as their ancestors did many years ago. Singers from all over the Caribbean come to Toronto to perform at Jab Jab J'Ouvert. The lineup usually includes 8-10 well known and highly respected Soca Artists. All of the Artists that we have on our cast for Jab Jab J'Ouvert throughout the years are thrilled by the event and can't wait to be invited back the following year. In 2016, we were privileged to have Matty Matheson, the host popular TV Show "Dead Set on Life" which is featured on the Viceland Network attend our event. Jab Jab J'Ouvert was featured on the  Dead Set on Life Episode entitled – Caribananas. During his time at Jab Jab J'Ouvert he was taught the tradition of the Jab Jabs and participated in the "oiling up" for the festival. As seen on the episode, Matty enjoys himself immensely, dancing with all of the revelers until the early morning. To quote Matty Matheson as he said it best, "Hands down! Jab Jab J'Ouvert was the most insane party I have ever been to in my entire life." A tradition we hope to continue here in Toronto for many more years to come as it in the Caribbean. We hope to continue bringing this event to the people to celebrate the heritage and culture of the Caribbean and to celebrate the true meaning of Jab Jab J'Ouvert ; Freedom.
HISTORY OF JAB JAB J’OUVERT
CONTACT HOME ABOUT TICKETS EVENTS SPONSOR ARTISTS
Jab Jab J’ Ouvert Inc.
647-551-9060
JAB JAB J’OUVERT          |          JAB JAB J’OUVERT         |        JAB JAB J’OUVERT
ABOUT
J'Ouvert, which translates to the french words "jour (day) and "ouvert" (open) means dawn or daybreak, and it signals the start of the bachannal that is carnival. J'Ouvert celebrations originated following the  emancipation from slavery in 1838. Celebrated in the caribbean, it involves calypso, soca bands and their followers  dancing through the streets, beginning in the evening and continuing until sunrise the night before carnival. J'Ouvert is highly traditional and full of symbols, culture and heritage. It is steeped in tradition. When Carnival was introduced in the year of 1783, during a time of slavery, the slaves were banned from the masquerade balls of the French. While their masters were away enjoying carnival the slaves would stage their own mini-carnivals in their backyards, imitating and sometimes mocking their masters. They would smear themselves and others with oil, mud, paint or powder to avoid being recognized and therefore punished. This part of the tradition is known as "Jab Jab"; someone who participated in covering their body with the mud oil or paint. It is J'Ouvert custom that no one is clean, and it is a common site to see a newcomer being hugged by muddy revelers. Jab Jab J'Ouvert is an event that was first brought to Toronto Carnival in 2007 by Soul Vibes Entertainment; a DJ / Promoter from the Island of Grenada who resides in Toronto, Canada. Starting the event with only 400 people in attendance the event as we know it today has grown to over 10,000 people. It is an outdoor event, which is kept annually over the Toronto Caribbean Carnival Weekend. Jab Jab J'Ouvert is for the people. It is a celebration of freedom. It is an event where people come to dance, eat, drink, enjoy, let loose and participate in painting themselves and others as their ancestors did many years ago. Singers from all over the Caribbean come to Toronto to perform at Jab Jab J'Ouvert. The lineup usually includes 8-10 well known and highly respected Soca Artists. All of the Artists that we have on our cast for Jab Jab J'Ouvert throughout the years are thrilled by the event and can't wait to be invited back the following year. In 2016, we were privileged to have Matty Matheson, the host popular TV Show "Dead Set on Life" which is featured on the Viceland Network attend our event. Jab Jab J'Ouvert was featured on the  Dead Set on Life Episode entitled – Caribananas. During his time at Jab Jab J'Ouvert he was taught the tradition of the Jab Jabs and participated in the "oiling up" for the festival. As seen on the episode, Matty enjoys himself immensely, dancing with all of the revelers until the early morning. To quote Matty Matheson as he said it best, "Hands down! Jab Jab J'Ouvert was the most insane party I have ever been to in my entire life." A tradition we hope to continue here in Toronto for many more years to come as it in the Caribbean. We hope to continue bringing this event to the people to celebrate the heritage and culture of the Caribbean and to celebrate the true meaning of Jab Jab J'Ouvert ; Freedom.
HISTORY OF JAB JAB J’OUVERT
Jab Jab J’ Ouvert Inc.